Top 5 Most Effective Physical Therapist and Chiropractors Marketing Techniques
by Trent Thompson  |  February 21, 2023
Top 5 Marketing Strategies (Plus a Bonus)
1. Understand seo / sem
To start out, let’s make sense of those two abbreviations. SEO means “search engine optimization”, while SEM stands for “search engine marketing”. SEO is a great way to get organic, unpaid traffic through your doors. The best way to do this would be to write articles (like this one) that best answer questions that people in your local area might have about your profession. SEM on the other hand, can be a much more focused reach, but requires a little bit more expertise to achieve a positive return on your dollar. There are many different companies dedicated to accomplishing this goal for you. Contente has a great team/platform that allows you to see other doctors ads to better assist in your profitability in your own. They also have a team dedicated to running profitable ads for you. But if you’re interested in running your own ad, I recommend watching a YouTube tutorial on how to run Facebook ads.Â
2. Email Marketing
Email marketing has always been a go to for most businesses, so rather than explain what it is, here’s a good technique: Re-engaging old subscribers! Don’t let them forget about the services you have to offer. Send out a few emails to old subscribers who haven’t been contacted recently reminding them about the services you offer.Â
3. Social media
Developing your brand with social media has never been more important than it is today. Not only does keeping your social media presence strong attract new patients, but helps keep current ones comfortable seeing you by building customer loyalty (and brand trust).
4. Word of Mouth / Referral Program
Treat every patient that walks through your door as an opportunity to spread good word about your company. It takes a long time to build trust in someone, but a short time to break it. So using patients who already trust you to reach their friends and family who trust them is a great way to bring new clients through your door.Â
Building a referral program can also be effective. I’d suggest making little cards that say “Refer a Friend and get 20% off your next visit” and placing them at your front desk for patients to take. Or have them offer their friends number to you right away for a quick discount!
5. Optimized Website
Your website is basically your clinics presence online, don’t let it be slow, confusing, or dull. Have you ever clicked on a website that either took too long to load, didn’t look professional, or was confusing? I bet you clicked off of it within 5 seconds. Studies show that 53% of users click off a site that takes just 3 seconds to load. Don’t let that be your website. I’d recommend that you keep your most important information on your home page, making your clinics contacts easily accessible for iPhone users.Â
6. Bonus: Tools to Increase Patient Adherence
Utilizing tools to keep your patients engaged with your office is a great way to keep your office at the top of their mind. With Patient Exercises we help you create custom digital HEP programs that your patients can view from any device, at any time.Â
How Patient Exercises Can Help
Patient Exercises is a free, all inclusive, home exercise program (HEP)Â builder that can be easily broken down into four modules that work in unison to help providers deliver better care.
Program Builder: Our free, easy to use program builder that enables you to pick and choose exercises beneficial to your patients recovery.Â
Patient Management: Manage all of your patients program notes, track progress, and keep EMR’s.Â
Exercise Video Library:Â Gain access to our inclusive digital library of hundreds of exercises.Â
Automated Communications: Never miss a beat. Our system automatically notifies your patients of changes to their program made by you.
Get Started
If you want to test some of the features available with Patient Exercises, you can sign up here. If you need help implementing changes like these in your practice or want to chat more about how Patient Exercises can benefit you, get in touch.
The Ultimate Guide to Billing Home Exercise Programs – 97537 CPT Code
by Trent Thompson  |  August 13, 2021
Which Code You Should Be Billing
The goal of your home exercise program determines which code you should bill within your care.
97535 CPT Code focuses around self-care and home management training, you can click here to read more in depth, but here is a quick overview: You are able to bill this code for activities like ADL (active daily living) training, meal preparation, safe sleeping positions, basic household chores, etc..
97537 CPT Code focuses around community/work reintegration training, direct one-on-one contact. Examples of training that fall into these categories include, but are not limited to, shopping, transportation, money management, avocational activities and/or work environment analysis, work task analysis, use of assistive technology device/adaptive equipment. Each 15 minutes.
The 97537 CPT Code is performed in conjunction with other therapeutic procedures such as gait training (CPT Code 97116) and self-care/home management training (CPT Code 97535). The payment for community or work reintegration training is packaged into the payment for those other services. Therefore, these services are not separately reimbursable by Medicare.
Keeping track of your home exercise training can be confusing and frustrating. With Patient Exercises we help you create your custom programs faster, easier, and more professionally. And we store every prescribed program in the cloud for your convenience.
How Patient Exercises Can Help
Patient Exercises is an all inclusive home exercise program (HEP)Â builder that can be easily broken down into four modules that work in unison to help providers deliver better care.
Program Builder: Our easy to use program builder that enables you to pick and choose exercises beneficial to your patients recovery.Â
Patient Management: Manage all of your patients program notes, track progress, and keep EMR’s.Â
Exercise Video Library:Â Gain access to our inclusive digital library of hundreds of exercises.Â
Automated Communications: Never miss a beat. Our system automatically notifies your patients of changes to their program made by you.
Get Started
If you want to test some of the features available with Patient Exercises, you can sign up today. If you need help implementing changes like these in your practice or want to chat more about how Patient Exercises can benefit you, get in touch.
The Ultimate Guide to Billing Home Exercise Programs – 97535 CPT Code
by Trent Thompson  |  August 13, 2021
Why You Should Bill Home Instruction
Home Exercise Programs have their place in professional care. Not every patient requires exercises for recovery, alternatively some may benefit from nutrition advice, or safety procedures, but that doesn’t mean you shouldn’t benefit from your expert advice. After all, you’re paid for the time and work you put into accumulating your knowledge, not the 3 minutes it takes for you to create a custom program/plan.
Instructions on billing
The main CPT Code we are focusing on here is 97535: Self-care/Home Management Training. If your patient has a work related injury or reintegration, consider reading about 97537 CPT Code: Community/Work Reintegration.
The 97535 CPT code represents self-care/home management training. This includes ADL (active daily living) training, compensatory training, going over safety procedures/instructions, meal preparation, and use of assistive technology devices or adaptive equipment. You can also use this code for teaching wound care techniques, strategies for edema control, safe sleeping positions, use of a home tens unit, traction, or paraffin device, activity modification, setting up a safe home environment, basic household cleaning/chores, and for education on the signs of infection. You can also include transfer/transition training in this code if the patient is having trouble getting up out of a chair, but not if you are using sit to stand for strengthening.
There are six basic ADL’s:
- Bathing
- Continence
- Eating
- Dressing
- Toileting
- Transferring
Some of these exercises may include functional IR and ER (dressing, toileting), fine motor skills (manipulating utensils), pelvic floor muscle exercises (for continence), sit to stand, and improving posture/deep cervical flexor endurance to ensure safe and effective swallowing. As long as you are working on any of these activities with your patient’s exercise program, you can bill this code.
It’s worth noting that you should not be reporting treatments that are focused on any of these ADLs if the patient has no problem with performing them or if you already included them in the count for your other codes.
Something you might be wondering is how many times you can bill this code. With the first billing event, it is every-time you provide patients with information on how they should modify their normal daily activities. For the second billing event, it is anytime you update, revise, or add additional information that wasn’t previously communicated. And of course, don’t forget to document these events.
With Patient Exercises we help you create your custom programs faster, easier, and more professionally. All while storing them in the cloud for your convenience.Â
How Patient Exercises Can Help
Patient Exercises is an all inclusive home exercise program (HEP)Â builder that can be easily broken down into four modules that work in unison to help providers deliver better care.
Program Builder: Our easy to use program builder that enables you to pick and choose exercises beneficial to your patients recovery.Â
Patient Management: Manage all of your patients program notes, track progress, and keep EMR’s.Â
Exercise Video Library:Â Gain access to our inclusive digital library of hundreds of exercises.Â
Automated Communications: Never miss a beat. Our system automatically notifies your patients of changes to their program made by you.
Get Started
If you want to test some of the features available with Patient Exercises, you can sign up here. If you need help implementing changes like these in your practice or want to chat more about how Patient Exercises can benefit you, get in touch.
